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Sport Branding

The SWOSU Athletic and Spirit marks have been adapted to allow for branding by varsity sports within the wordmark logo. The individual varsity sport name is part of the official SWOSU Athletic and Spirit marks and may not be altered or manipulated in any way. The Athletic and Spirit marks, as well as the Sport Specific marks, are the only authorized marks for use on Athletic Department materials, signage, uniforms, advertising, department correspondence/stationary or marketing items.

All adapted sport specific branding must originate from the Office of Public Relations & Marketing in order to meet specific design requirements and comply with the Brand Standards Manual. Straight text applications of the varsity sport name below the Athletic and Spirit marks is allowed, but must meet the minimum clear space requirements. Approval of the Office of Public Relations & Marketing is required on all applications.

The Athletic and Spirit marks with or without straight text application may be used by non-athletic departments for promotional items or circumstances where a friendly, more casual spirit theme is needed. These marks are never to be used as a non-Athletic Department logo or in place of the SWOSU Academic wordmark on official correspondence or stationary.

Available Varsity Sports

  • Baseball
  • Men’s Basketball
  • Women’s Basketball
  • Cheerleaders
  • Cross Country
  • Football
  • Men’s Golf
  • Women’s Golf
  • Pom Squad
  • Men’s Rodeo
  • Women’s Rodeo
  • Soccer
  • Softball
  • Women’s Track & Field



basketball basketball-reversed


football-head football-lettering football-b-w football-reversed

Pom Squad

pom-squad pom-squad-lettering pom-squad-b-w pom-squad-reversed


volleyball volleyball-lettering volleyball-b-w volleyball-reversed

For more information on logos, trademarks, usage and licensing with Southwestern Oklahoma State University, please contact the Office of Public Relations and Marketing or SWOSU Graphic Design.

Office of Public Relations and Marketing
p: 580.774.3063
f: 580.774.7117