Official Unit Specific Marks
Administrative and Academic units of the University have specific logos featuring the SWOSU academic wordmark and the unit identifier below in Adobe Garamond typeface. When using the unit identifier (college, school, department or office name), a ruled line is to be used to separate the SWOSU academic wordmark from the unit identifier. The minimum length of the ruled line is to be the width of the dominant logotype ‘SWOSU’ (y) and extend to the longest line of the identifier. The maximum extension of both the ruled line and unit identifier is 50 percent (1/2 y) past the width of the dominant logotype ‘SWOSU’ (y). If the unit identifier extends past this distance, use multiple lines. Please contact the Office of Public Relations and Marketing for usage and approval. These logo marks are not to be altered or modified. The official unit specific mark is required on all external correspondence.
When unit identifier falls within the minimum ruled line width, identifier is to be set on one line.
When unit identifier is longer than the minimum ruled line width, identifier is to
be set on two lines.
When unit identifier is longer than the minimum ruled line width and set on two lines
utilizing the minimum ruled line width.
For more information on logos, trademarks, usage and licensing with Southwestern Oklahoma State University, please contact the Office of Public Relations and Marketing or SWOSU Graphic Design.
Office of Public Relations and Marketing