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Policy & Usage

Brand Standards

The purpose of this manual is to provide the necessary information needed to ensure the consistent and unified display of SWOSU’s brand identity to its many internal and external audiences whose support we seek: prospective students, current students, alumni, parents, faculty, staff and supporters. This guide consists of the coordinated graphic elements of the SWOSU academic wordmark, spirit logos, color palette, usage requirements, university seal, mascot and application to stationary. These standards are issued for all academic colleges and schools, administrative offices and departments, student services, student organizations and university outreach. Outside organizations and individuals are required to follow these guidelines when creating products, merchandise, print or electronic publications for any university entity.


The Office of Public Relations and Marketing oversees and administers the implementation of the identity program. Any questions regarding policy, application, consultation and implication of guidelines, or requests for modifications should be directed to Public Relations and Marketing. The Office of Public Relations and Marketing, Vice President for Administration and Finance, Business Affairs, and the University Press work together to ensure proper implementation and compliance.

Commercial & Promotional Use of University Marks

The name, logos, trademarks, seal, slogan and image of Southwestern Oklahoma State University cannot be used to suggest or imply endorsement of any business, product or service not provided by the University. These entities are owned by the University, as well as any combination that references or is associated with Southwestern Oklahoma State University. The name, logos, seal and slogan are registered trademarks and protected by law. Schools, divisions, offices, departments and official student organizations in the university may use these logos for university business and/or promotional activities but must follow these guidelines and obtain approval from the Office of Public Relations and Marketing to verify proper usage and application. No organization or individual outside of the University may use Southwestern Oklahoma State University’s name or marks for monetary gain without permission and the appropriate licensing with the university.

For more information on logos, trademarks, usage and licensing with Southwestern Oklahoma State University, please contact the Office of Public Relations and Marketing or SWOSU Graphic Design.

Office of Public Relations and Marketing
p: 580.774.3063
f: 580.774.7117