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Academic Brand Usage Violations

To maintain the integrity and consistency of the Southwestern Oklahoma State University academic brand’s effectiveness as an identifier, it is required that all logos and verbiage meet the standards represented in this manual without alteration or manipulation. Shown on this page are some examples of incorrect usage.

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Never use the word ‘Southwestern’ alone as an identifier  Never disproportionately over emphasize certain words in the university's name Never recreate or substitute the typefaces used in the academic wordmark
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Never apply the academic wordmark with Bulldog Blue color on a dark colored background Never apply the full-color academic wordmark on a gray background Never use the white academic wordmark on a light background with insufficient contrast
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Never add any element to the academic wordmark Never reproduce the academic wordmark on logos in any non-official colors Never stretch or alter the academic wordmark or logo proportions
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Never place the academic wordmarks or logos on backgrounds that overpower, distract or clash Never reverse or invert the University Seal Never use an unapproved abbreviation or any old, expired logos

For more information on logos, trademarks, usage and licensing with Southwestern Oklahoma State University, please contact the Office of Public Relations and Marketing or SWOSU Graphic Design.

Office of Public Relations and Marketing
p: 580.774.3063
f: 580.774.7117