Academic Brand Usage Violations

To maintain the integrity and consistency of the Southwestern Oklahoma State University academic brand’s effectiveness as an identifier, it is required that all logos and verbiage meet the standards represented in this manual without alteration or manipulation. Shown on this page are some examples of incorrect usage.

Never use the word ‘Southwestern’ alone as an identifier	Never disproportionately over emphasize certain words in the university's name	Never recreate or substitute the typefaces used in the academic wordmark
Never apply the academic wordmark with Bulldog Blue color on a dark colored background	Never apply the full-color academic wordmark on a gray background	Never use the white academic wordmark on a light background with insufficient contrast
Never add any element to the academic wordmark	Never reproduce the academic wordmark on logos in any non-official colors	Never stretch or alter the academic wordmark or logo proportions
Never place the academic wordmarks or logos on backgrounds that overpower, distract or clash	Never reverse or invert the University Seal	Never use an unapproved abbreviation or any old, expired logos

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For more information on logos, trademarks, usage and licensing with Southwestern Oklahoma State University, please contact the Office of Public Relations and Marketing or SWOSU Graphic Design.

Office of Public Relations and Marketing
p: 580.774.3063
f: 580.774.7117
e: identity@swosu.edu