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Verbiage represents the approved and trademarked identifying name or word descriptors uniquely associated with Southwestern Oklahoma State University.

  • Southwestern Oklahoma State University™

  • Southwestern Oklahoma State University Bulldogs™

  • SWOSU™

  • SWOSU Bulldogs™

  • Bulldogs™

  • Dawgs


The slogan represents the University’s pledge to make our current students and future students our number one priority. Its usage in conjunction with our logos and trademarks aids in solidifying SWOSU’s branding message, both externally and internally.


The slogan may be used in either Bulldog Blue, Bulldog Gray or Black. The slogan may also be used in White when applied on darker backgrounds.

For more information on logos, trademarks, usage and licensing with Southwestern Oklahoma State University, please contact the Office of Public Relations and Marketing or SWOSU Graphic Design.

Office of Public Relations and Marketing
p: 580.774.3063
f: 580.774.7117