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SWOSU Brand Guidelines

Last updated: 2026

Southwestern Oklahoma State University’s visual identity is one of our most important assets. These guidelines provide the approved logos and marks, color palette, typography, and usage standards that help campus partners and external vendors represent SWOSU clearly and consistently across print, digital, signage, and promotional materials.

Use these standards when you are creating:

  • University communications and marketing materials
  • Unit or department collateral
  • Event materials and signage
  • Apparel and promotional items
  • Digital graphics and social media assets

Approval and trademark use

SWOSU logos, marks, and other trademarked elements must be used as shown in these guidelines and may not be altered. Depending on your intended use, approval may be required through the SWOSU Office of Public Relations and Marketing and or through SWOSU’s licensing program administered by IMG College Licensing.

Commercial and merchandise licensing

For commercial use of SWOSU trademarks or production of merchandise, work with a licensed vendor and contact:

CLC
1075 Peachtree Street, Suite 3300
Atlanta, GA 30309
Phone: 770-956-0520
Fax: 770-955-4491
clc.com

Campus contact

For questions about brand standards, logo use, or approvals, contact the SWOSU Office of Public Relations and Marketing.

Table of Contents

Select a topic below to view logo files, specifications, and usage guidance.