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The Bulldog - For the SWOSU Family

Governance & Exceptions

Brand Management Contacts

Brand compliance and asset distribution at Southwestern Oklahoma State University (SWOSU) is overseen by the Office of Public Relations & Marketing (PRMKT).

Primary Contacts:

Jonathan B. Clemmons, Assistant Vice President of Public Relations & Marketing

Kyle Wright, Web and Graphic Designer

Contact: identity@swosu.edu | 580-774-3066

There are currently no secondary contacts or departmental brand liaisons. Official brand assets (logos, templates, graphics) are stored in SWOSU’s digital asset manager, managed by PRMKT.

Design & Approval Processes

 

All requests for new designs (logos, flyers, apparel, promotional items, etc.) must be submitted through the official project request form.

Step-by-Step Process:

  1. Complete the project request form: SWOSU Project Request Form.
  2. PRMKT will contact the requester to verify project details.
  3. The project is entered into the project management system with access granted to the requester.
  4. PRMKT completes the design work.
  5. Drafts are shared with the requester for review and approval.
  6. Once approved, final files are delivered to the requester.

Additional Notes:

  • Turnaround Time: Depends on project load and resources. Stakeholders are encouraged to plan projects well in advance. PRMKT cannot accommodate last-minute or extremely short turnaround requests.
  • Restrictions: Only official SWOSU logos may be used. All merchandise orders must be placed through licensed vendors.

Brand Oversight

The PRMKT holds primary responsibility for all brand assets and SWOSU websites.

Policy Enforcement: - Violations of brand standards are addressed through a tiered approach:

  1. Education first to inform and correct.
  2. Formal correction with supervisor involvement if necessary.
  3. Escalation to leadership for repeated or significant violations.

PRMKT conducts spot checks of digital and printed materials. Departments are encouraged to seek design assistance or at minimum obtain PRMKT review and approval prior to printing and distribution.

Procedures for Requesting Variances

Occasionally, exceptions may be necessary, particularly related to vendor use when licensed vendors are not available.

Variance Process:

  • Stakeholders should first make every effort to use SWOSU’s licensed vendors.
  • If an extenuating circumstance requires use of an unlicensed vendor, the requester must contact the Assistant Vice President of PR & Marketing.
  • Variances are issued one-time only. Once approved for a single project, the vendor must register with SWOSU’s licensing partner for future use. No recurring variances are permitted.
  • Approved variances are documented and maintained by PRMKT.

Final Authority:

The Assistant Vice President of Public Relations & Marketing holds final authority to approve or deny variance requests.