Official SWOSU Colors
Primary and Secondary Colors
SWOSU’s brand colors establish the foundation of our visual identity. They must be applied consistently across all platforms to ensure recognition and cohesion.
H3: Primary Colors (Core Identity):
Note: The secondary colors are reserved for use by SWOSU Public Relations & Marketing (PRMKT). Units must request permission from PRMKT to use these colors. Both accents should be applied equally in design work; do not favor one accent color over the other. They serve as supporting colors only and are not considered official school colors.
Type |
SWOSU Color Library |
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|---|---|---|---|---|---|
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Bulldog Blue |
Bulldog Gray |
Light Gray |
Black |
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Spot |
Pantone 541 Bulldog Blue |
Pantone Cool Gray 6 Bulldog Gray |
Pantone Cool Gray 8 |
Pantone Process Black |
|
Process |
C 100% |
C 33% |
C 44% |
C 0% |
|
|
M 61% |
M 24% |
M 34% |
M 0% |
||
|
Y 0% |
Y 20% |
Y 29% |
Y 0% |
||
|
K 43% |
K 2% |
K 10% |
K 100% |
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RGB |
R 0 |
R 167 |
R 136 |
R 0 |
|
|
G 61 |
G 169 |
G 139 |
G 0 |
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|
B 120 |
B 180 |
B 149 |
B 0 |
||
Hex |
#003D78 |
#A7A9B4 |
#888B95 |
#000000 |
|
Secondary Accent Colors (Restricted Use):
Type |
SWOSU Color Library |
|
||
|---|---|---|---|---|
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|
|
|
|
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Sky Blue |
Shadow |
Red |
Sunrise |
|
Spot |
Pantone 298 Panhandle Sky |
Pantone 539 Clocktower Shadow |
Pantone 485 Red Southwestern Flame |
Pantone 130 Oklahoma Sunrise |
Process |
C 65% |
C 100% |
C 0% |
C 0% |
|
M 3% |
M 40% |
M 95% |
M 32% |
|
|
Y 0% |
Y 0% |
Y 100% |
Y 100% |
|
|
K 0% |
K 83% |
K 0% |
K 0% |
|
RGB |
R 68 |
R 1 |
R 218 |
R 242 |
|
G 184 |
G 39 |
G 43 |
G 169 |
|
|
B 243 |
B 62 |
B 31 |
B 0 |
|
Hex |
#44B8F3 |
#01273E |
#DA2B1F |
#F2A90 |
Note: The secondary colors are reserved for use by SWOSU Public Relations & Marketing (PRMKT). Units must request permission from PRMKT to use these colors. Both accents should be applied equally in design work; do not favor one accent color over the other. They serve as supporting colors only and are not considered official school colors.
Pantone® is a registered trademark of Pantone, Inc.
Color Specifications
- Pantone: Use for spot color accuracy in print.
- CMYK: Use for four-color process printing.
- RGB & HEX: Use for digital and web applications.
These values ensure consistent reproduction of SWOSU’s identity across print and digital platforms.
Usage Rules for Print and Digital
Contrast & Accessibility:
In accordance with WCAG 2.1 Level AA standards:
- Body text must maintain at least a 4.5:1 contrast ratio with its background.
- Large text (18 pt or 14 pt bold) requires a minimum 3:1 contrast ratio.
- Avoid placing text over busy images or low-contrast backgrounds unless a solid overlay is used.
Color Pairing:
- Primary blues and grays should dominate SWOSU designs.
- Secondary accents may be used sparingly to add contrast, highlight key information, or support design balance.
- Accent colors should never overpower the primary palette or be mistaken as official school colors.
- Ensure adequate white space around color applications to preserve clarity and accessibility.
Summary: SWOSU’s updated color system strengthens brand recognition while addressing past challenges with contrast and accessibility. Primary blues and grays remain the heart of the identity, while red and wheat accents provide strategic flexibility when used under PRMKT guidance.