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The Bulldog - For the SWOSU Family

Official SWOSU Colors

Primary and Secondary Colors

SWOSU’s brand colors establish the foundation of our visual identity. They must be applied consistently across all platforms to ensure recognition and cohesion.

Primary Colors (Core Identity):

Note: The secondary colors are reserved for use by SWOSU Public Relations & Marketing (PRMKT). Units must request permission from PRMKT to use these colors. Both accents should be applied equally in design work; do not favor one accent color over the other. They serve as supporting colors only and are not considered official school colors.

Bulldog blue color sample. Bulldog gray color sample.

Pantone 541 Bulldog Blue
RGB: 0, 61, 120
CMYK: 100, 61, 0, 43
HEX: #003D78

Pantone Cool Gray 6 Bulldog Gray
RGB: 167, 169, 180 
CMYK: 33, 24, 20, 2
HEX: #A7A9B4
Cool gray color sample. Process black color sample.

Pantone Cool Gray 8
RGB: 136, 139, 149
CMYK: 44, 34, 29, 10
HEX: #888B95

Pantone Process Black
RGB: 0, 0, 0 
CMYK: 0, 0, 0, 100 
HEX: #000000

 

Secondary Accent Colors (Restricted Use): 

Panhandle sky color sample. Clocktower shadow color sample.

Pantone 298 Panhandle Sky
RGB: 68, 184, 243
CMYK: 65, 3, 0, 0
HEX: #44B8F3

Pantone 539 Clocktower Shadow
RGB: 1, 39, 62
CMYK: 100, 40, 0, 83
HEX: #01273E
Southwestern flame color sample. Oklahoma sunrise color sample.

Pantone 485 Red Southwestern Flame
RGB: 218, 43, 31
CMYK: 0, 95, 100, 0
HEX: #DA2B1F

Pantone 130 Oklahoma Sunrise
RGB: 242, 169, 0
CMYK: 0, 32, 100, 0
HEX: #F2A900

 

Note: The secondary colors are reserved for use by SWOSU Public Relations & Marketing (PRMKT). Units must request permission from PRMKT to use these colors. Both accents should be applied equally in design work; do not favor one accent color over the other. They serve as supporting colors only and are not considered official school colors.

Pantone® is a registered trademark of Pantone, Inc.

Color Specifications

  • Pantone: Use for spot color accuracy in print.
  • CMYK: Use for four-color process printing.
  • RGB & HEX: Use for digital and web applications.

These values ensure consistent reproduction of SWOSU’s identity across print and digital platforms.

Usage Rules for Print and Digital

Contrast & Accessibility:

In accordance with WCAG 2.1 Level AA standards:

  • Body text must maintain at least a 4.5:1 contrast ratio with its background.
  • Large text (18 pt or 14 pt bold) requires a minimum 3:1 contrast ratio.
  • Avoid placing text over busy images or low-contrast backgrounds unless a solid overlay is used.

Color Pairing:

  • Primary blues and grays should dominate SWOSU designs.
  • Secondary accents may be used sparingly to add contrast, highlight key information, or support design balance.
  • Accent colors should never overpower the primary palette or be mistaken as official school colors.
  • Ensure adequate white space around color applications to preserve clarity and accessibility.

Summary: SWOSU’s updated color system strengthens brand recognition while addressing past challenges with contrast and accessibility. Primary blues and grays remain the heart of the identity, while red and wheat accents provide strategic flexibility when used under PRMKT guidance.