Bulldog Blueprint
Brand Standards Manual
Last revision 11/12/2019
In partnership with the University, the Southwestern Oklahoma State University marks are facilitated and distributed under a licensing program by IMG College Licensing. Usage of these marks will require approval through IMG College Licensing or written permission from the Southwestern Oklahoma State University Office of Public Relations & Marketing.
For more information obtaining a license for use of Southwestern Oklahoma State University trademarks for commercial use, please contact:
IMG College Licensing
1075 Peachtree Street, Suite 3300
Atlanta, GA 30309
Phone: 770.956.0520
Fax: 770.955.4491
clc.com
Contents
- A Message From the President
- Policy & Usage
- Trademarks & Licensing
- Official Colors
- Typography
- Verbiage & Slogan
- SWOSU Academic Wordmark
- Official Unit Specific Marks
- Casual Unit Marks
- University Seal
- Academic Brand Usage Violations
- Athletic & Spirit Marks
- Sport Specific Branding
- Spirit Mark with Straight Line Identifier
- Athletic Typography
- Athletic & Spirit Mark Usage Violations
- Customizable Duke the Bulldog
- Print Policy
- Printing Services
- Stationery Guidelines
- Academic Stationery System
- Athletic Stationery System
- Ordering
For more information on logos, trademarks, usage and licensing with Southwestern Oklahoma State University, please contact the Office of Public Relations and Marketing or SWOSU Graphic Design.
Office of Public Relations and Marketing
p: 580.774.3063
f: 580.774.7117
e: identity@swosu.edu